Curado
For cheese lovers and those who choose artisanal products, Curado was born. Located in Casachica Hotel José Ignacio, it invites you to continue discovering the wonders of craftsmanship, offering a shop and restaurant with the finest selection of local products.
We built their brand by creating the feeling of an art gallery, with a curator selecting the works to be displayed.
The concept aims to reflect the meaning of its name, “Curado” (cured), like a piece that has been carefully crafted and then chosen for exhibition.
In this way, we seek to liken and compare superior quality artisanal products to objects or works of art in a museum.
This idea helps us strengthen our target audience of those who vacation in and/or live in José Ignacio and value excellence.
The strategy of using art as a reference is not an excuse, but rather a way to visually represent it through the products they sell, creating sculptural pieces that consider the morphology of their shapes and their placement or grouping. We’re sharing some of our work in social media, stationery, and packaging, along with some slides from our brand visual guide that showcase our design process and the implementation of our graphic proposal.